About Me:

  • Background: Chemical engineer turned creator.

  • Audience: Engineers, investors, and general enthusiasts interested in startups and the future. I asked my audience to tell me about themselves here. The most common responses were biotech and aerospace engineers, as well as high school students interested in engineering.

  • Main Content Focus: Startups and future tech, especially hardtech in space, biotech, and energy. Anything that makes a tangible improvement to the real world.

  • Thesis: Most media is pessimistic regarding tech and the future. There needs to be a content creator creating optimistic content about the future and how technology is making it better.

Stats:

Pitch:

What makes working with me genuinely unique is that my sponsored posts perform as well as my normal content. I’ve had multiple sponsored posts hit over a million cumulative views. I think this is for a few reasons. First, I’m extremely discerning when it comes to sponsored posts. I only make content about companies I find compelling and that I think my audience will love. Second, my audience can’t interact with a lot of my normal content because it’s about deep tech or research. When I post sponsored content, they can either buy the product or apply to work at the company. This extra layer of interaction tends to increase shares and rewatches. Lastly, I take sponsored content really seriously! I spend hours and hours getting the narrative right so that my content represents the company well and so that my audience loves it. That also means, unlike other creators who usually delete sponsored posts 24hrs later, my posts stay on my main content page and continue gaining engagement (10%+) for months.

Content I’m Proud of:

Tiktoks

Ideas / FUTURISM

STARTUPS

Youtube

Brand Case Studies

Atom LIMBS

You can read my case study on Atom Limbs here.

DeepGREEN

  • Videos: I’ve had a great relationship with Deep green and we’ve continued to add value to each other. So far we’ve made 6 videos together and have a few more in the works. Here they are: Overview, Unboxing, nodule formation, ecosystem impact, battery production, CEO conversation

  • Overview: DeepGreen is a company collecting polymetallic nodules from the ocean floor as battery materials. DeepGreen needed help explaining why ocean mining shouldn’t be demonized. It must’ve worked because viewers had enthuasitic things to say: “how can I invest”, “how can I help”, “how can I work there”…etc.

  • Full social media stats from the video series:

    • Tiktok: 1m views, 150k likes, 2000 comments

    • Instagram: 5,400 views, 1,111 likes, 27 comments, 133 bookmarks

    • Youtube: Full interview with the CEO, 1,272 views, 77 likes, 50 comments

    • Other: they received many emails from people looking for hiring or investment opportunities. And they grew their social accounts as well (although I didn’t track the specific growth)

SOLgaard <> Team Planet

  • Solgaard is a company making consumer products from recycled plastic. They launched a project/petition to build a massive plastic collection system in the Yangtze river. Their main goal was to demonstrate support for this project to multiple governments so they could move forward with the project. My objective was to explain how the project would be built using existing technology, just at a much larger scale (showing that this is possible, just ambitious)

  • Stats: On Tiktok this video gained 1.6M views and 448k likes and 2,158 comments.