Atom Limbs Case Study

Worked with CEO Tyler Hayes to promote the Atom Limbs technology, as well as their WeFunding campaign.

Tiktok Video Post, Twitter Video Post

This led to multiple positive outcomes for Atom Limbs:

Numbers:

  • 700,000+ unique views, 153k likes, 954 shares, and 531 comments.

  • Added 1,400 followers to their new account

  • 30,000 views on the videos on their account, promoting their WeFunding campaign

Investors:

  • Multiple investors commented on the video saying they invested specifically because they saw the video

  • Multiple Silicon Valley VC’s invested in the WeFunder specifically from my video (they DM’d me on twitter to let me know).

  • Atom Limbs received 10+ investor notes that specifically mentioned my Tiktok video as a reason for investing.

Hiring:

  • Atom Limbs didn’t even have jobs posted, yet they received over 3+ qualified job candidates reaching out per day since the video. They are still receiving daily job applications. This is because my audience is full of young engineers looking to work for startups.

Customer Acquisition:

  • My video reached influencers on Tiktok who were in need of a prosthetic arm. The influencer saw my video, then asked her audience to tag her in Atom Limbs comments. The CEO made a video responding, saying that they will work together. This created huge audience engagement, and made Atom Limbs look awesome.

DM quotes from Atom Limbs Media Manager:

  • “Also your vid connected us to so many amputees that are stoked on the tech, super long tail outreach created via your video, still going tbh”

  • “I've followed up with a ton of influencers/press and used your video as social proof that we are legit and have traction. Much better response rate than sending old videos and the fact that you summarized our story makes it v compelling for new/small companies like us”

Summary

  • 700,000+ unique views.

  • Hiring: qualified engineers looking to work for startups (w/o even having jobs posted)

  • Connections to both Silicon Valley investors and armchair investors.

  • Influencer engagement & future customer acquisition.

  • Long-tail impacts.

You can read more about content I’ve created and other brand case studies here. I’m primarily interested in working with hardtech startups.

Please email me at jack@nasjaq.com if you would like to work together.